A collective of charity retailers, including two Emmaus communities, are teaming up for the launch of Charity Super.Mkt – the UK’s first ever store bringing multiple charities under one roof.
Emmaus UK, Emmaus Greenwich and Emmaus Hertfordshire are working together to create a pop-up shop within the new Charity Super.Mkt at Brent Cross Shopping Centre. Charity Super.Mkt is launching in the former Top Shop store in Brent Cross Shopping Centre on Friday 27 January and will run for four weeks.
Charlotte Talbott, Chief Executive of Emmaus UK, said: “As soon as we heard about the Charity Super.Mkt concept we knew that it was a perfect fit for Emmaus and a great opportunity to showcase sustainable fashion.
“Everyone involved is really excited for the Charity Super.Mkt launch at Brent Cross and we sincerely hope that the concept can pop-up within other towns and cities across the UK.”
Sustainable, ethical retail
Charity Super.Mkt is the brainchild of Wayne Hemingway MBE, founder of British fashion brand, Red or Dead and Hemingway Design, and Maria Chenoweth, CEO of the sustainable clothing charity, TRAID. The store is a concept for social and environmental good, where people can shop the best of charity retail all in one place.
Wayne said: “Charity shops are no longer a signal of decline in our town centres, they represent a powerful and positive movement towards the circular economy and a future that is being wholeheartedly embraced by consumers and contributes hundreds of millions of pounds to our economy, and good causes.
“Launching in Brent Cross puts charity shop fashion where it belongs, alongside the big, inspirational retailers like Apple and John Lewis in a destination where shoppers come for great retail experiences.”
Maria Chenoweth, CEO of TRAID, said: “Having been in charity retail for over 30 years, being part of the first ever charity retail collaboration in an old fast fashion Topshop store is iconic. Charity Super.Mkt hits circular economy and sustainability aspirations, whilst also hitting the “cost of living crisis”.
“Charity retail provides everyone with the opportunity to buy good and do good, from supporting the environmental benefits of shopping second-hand to providing critical funding for causes, both local and global.”
The Emmaus retail area within Charity Super.Mkt at Brent Cross Shopping Centre will be stocked with quality fashion and vintage wares sourced from Emmaus Greenwich and Emmaus Hertfordshire. Proceeds raised from items sold from the Emmaus area will be shared between the two Emmaus communities to support their companions.
For more information on the launch of Charity Super.Mkt visit https://www.charitysupermkt.com/