The world’s most awarded mattress brand, Emma, has launched a nationwide partnership with Emmaus UK by making a huge donation of mattresses.
The charity partnership launched this month with a donation of Emma mattresses worth £500,000 to Emmaus communities and charity shops. The donation is part of a new partnership between Emma and Emmaus, which will see various fundraising activities in 2023.
Emma is creating a path for a more sustainable and socially conscious future by refurbishing returned mattresses and donating unsold stock to Emmaus. This activity is just one of Emma’s many initiatives to reduce its carbon emissions.
Dr Dennis Schmoltzi, CEO and co-founder at Emma, said: “At Emma, we strongly believe that everyone deserves a great nights’ sleep, no matter the circumstance. With this partnership and donation, we really wanted to use the power of sleep to raise vital funds for Emmaus.”
All proceeds will go towards providing a home, training, work opportunities and individual support to people who have experienced homelessness. More than 850 people are housed and supported at 30 Emmaus communities across the UK. Known as companions, they gain skills, confidence and experience by working alongside local volunteers in their local Emmaus social enterprises.
A welcome partnership
Charlotte Talbott, Chief Executive of Emmaus UK, said: “I am delighted to welcome Emma as a charity partner of Emmaus and that they’re able to provide direct support to our communities across the country. From our experience supporting people who have experienced homelessness, we understand Emma’s mission and the impact a comfortable night’s sleep has on people’s wellbeing.
“This first batch of refurbished Emma mattresses will generate a significant income for our communities and hopefully attract new customers to Emmaus charity shops across the UK.”
Emma is one of the UK’s best selling mattresses and one of the leading sleep brands in the world. Emma’s mission is to help people understand the importance of sleep and create products that combine world-class engineering and manufacturing.
The majority of the mattresses will be available for sale at Emmaus charity shops and eBay shops.
Find the location of your nearest Emmaus charity shop.